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SHOPBRAZE Utils OB
D2C Financial Engine

Shopbraze COD Break-Even & Pricing Calculator

Accurate unit economics modeling based on 18% Meta/Google Ad GST, cancellation rates, and RTO logistics dilution.

Quick Cohort Presets:
₹

Product manufacturing or sourcing cost.

₹

Live customer checkout price.

14%
Spend per order: ₹139.86
5%
Orders cancelled before dispatch.
30%
% of dispatched orders returned undelivered.
Delivery Success: 70%
Shipping charge to buyer.
Return shipping penalty.
Unit Economics Split of ₹999 100%
COGS: 30%
Shipping: 15%
Ads+GST: 29%
Profit: 26%
Cost of Goods (COGS) ₹300.00 (30.0%)
Marketing Net (inc. 18% GST + RTO dilution) ₹289.53 (28.98%)
Logistics Effective (Forward + Return) ₹88.00
Logistics Net (Diluted / Delivered Order) ₹125.71 (12.58%)
Minimum Break-Even ROAS 3.12x
Recommended Selling Prices For Target Margins
10% Profit ₹839
15% Profit ₹909
20% Profit ₹1,009
10

Ad Copy & Campaign Creative Templates

High-converting Meta ad copy structures with instant line and full copy buttons.

Quick Product Preset:
Primary Ad Text Box Facebook & Instagram Feed Ready
✅Free Delivery 😍Min. 50% Off 💵COD🚚
✅Fashionable Premium Hair Products For You!
✅Save Upto ₹200 at Checkout! Check Now🌹

Meta Ads Tips

  • • Line 1 highlights trust triggers: Free Delivery + 50% Off + COD.
  • • Line 2 states the exact value proposition and category relevance.
  • • Line 3 creates instant checkout incentive (e.g. Save ₹200).
Headline Suggestions:
⭐ Rated 4.9/5 | 100% COD Available
1

Cloud / DNS Configuration

Standard DigitalOcean / Cloudflare DNS records for custom seller storefronts.

CNAME Record Target Host
seller-website-prod-5hun2.ondigitalocean.app
A Record (Primary) @ Host
172.66.0.96
A Record (Secondary) @ Host
162.159.140.98
2

Commerce Manager Feed URL

Dynamic CSV product catalogue feed for Meta Commerce Manager.

seller=
Generated Endpoint:
https://dashboard-api.shopbraze.in/api/facebook/catalogue.csv?seller=shinira.com
3-7

Shipping & Logistics Webhooks

Real-time AWB order tracking updates callback endpoints.

Shiprocket Webhook Order Updates

https://dashboard-api.shopbraze.in/api/webhook/order-tracking-updates

RapidShyp Webhook Order Updates

https://dashboard-api.shopbraze.in/api/webhook/rapidshyp-order-tracking-updates

Nimbuspost Webhook Order Updates

https://dashboard-api.shopbraze.in/api/webhook/nimbuspost-order-tracking-updates

5-8

Payment Gateways & Account IDs

Razorpay, Paytm webhooks and standard route account format.

Razorpay Payment Webhook POST
https://website-api.shopbraze.in/webhook/razorpay
Paytm Payments Webhook POST
https://website-api.shopbraze.in/webhook/paytmpayments
Razorpay Account ID Format Format
acc_OEBahw1FVOiqBD
9

Campaign UTM Builder

Standard Meta Ads dynamic tracking macros string.

Raw Parameter String:
utm_source=Facebook&utm_medium={{placement}}&utm_campaign={{campaign.id}}&utm_content={{ad.id}}&utm_term={{adset.id}}&utm_site={{site_source_name}}
https://shinira.com/products/hair-volume-comb?utm_source=Facebook&utm_medium={{placement}}&utm_campaign={{campaign.id}}&utm_content={{ad.id}}&utm_term={{adset.id}}&utm_site={{site_source_name}}